Leveraging the Changes in Google’s Algorithms to Your Advantage

The world of search engine optimization is always changing. Between competitors fighting for prime search engine positions, to the constant algorithm updates and changes that Google is constantly going through, it has created a landscape that is extremely volatile.

The world of search engine optimization is always changing. Between competitors fighting for prime search engine positions, to the constant algorithm updates and changes that Google is constantly going through, it has created a landscape that is extremely volatile.

The more changes that occur, the more opportunities there will be to take advantage of new situations. Below, we will talk about two trends that are currently happening and what you can do to take advantage of them.

 

Adding Context to Your Keywords

Google is constantly changing and tweaking their algorithms in an effort to continually improve what the end-user sees based on their search queries. This process of constant adjustments means the SEO landscape is constantly changing.

Once in a while, there will be a major update that is released that will change the SEO landscape significantly. Most recently, the Hummingbird update was released by Google. The biggest change that this update made was how Google identifies the context of a given keyword. This means more emphasis will be placed on the entire content as it attempts to identify what the most relevant keywords are.

 

What Is the Trend?

The trend is that less emphasis will be placed on the appearance of the keyword and more emphasis will be placed on the entire context of the content that contains your keyword. This will result in websites attacking keywords in multiple ways as opposed to simply putting up a single article per keyword. The more ways a keyword is targeted, the more information the user will be able to gain from that it.

Going forward, if you have a valuable keyword that you are looking to rank for, it is not going to be enough to simply write up one article and posted on to your site. Instead, you have to consider the context of the keyword and address that context directly. It requires more advanced strategies that will benefit the searchers in the end.

 

Twitter Integration with Google

Recently, Google and Twitter agreed to a deal that will help Twitter appear throughout the search engine more often and in more ways. Google is now incorporating more tweets, Twitter profiles and hashtags into their search results in they ever have in the past.

This is already having a significant impact. Twitter profiles, for example, are appearing at the top of its listings for a variety of queries.

 

What Is the Trend?

We expect this deal to change the landscape of the relationship between search engines and social media. If this proves to be a success for both parties, we see other social platforms following suit. The end result of this will be a huge increase in the involvement of social media with Google’s index.

In the future, we expect social media to be an SEO strategy on its own as opposed to an alternate to SEO like it is now. Additionally, it may be worth your while to start incorporating Twitter more into your SEO strategies.

Leave a Reply

Powered by Watch Dragon ball super